The ROLEX watch book goes down in watchmaking history

In the second revised edition of The ROLEX watch book, published by you Neues, Gisbert L. Brunner accurately documents the aesthetic, technical and historical highlights and major background facts of the legendary Swiss watch brand ROLEX. Illustrated with over 400 photographs, this green cloth-bound volume does more than celebrate ROLEX. The ROLEX watch book shows and tells how ROLEX has contributed to the history of watchmaking and why it remains such a popular watch company around the world. The ultimate authority (to date) on all Rolex models, facts and figures, it is an essential reference for Rolex enthusiasts in particular, and lovers of prestige Swiss watches in general.

Over the past century, Rolex designs have been appreciated as aesthetically and technically advanced, user-friendly, collectible and worthy of investment. Influential people have always worn Rolex and continue to do so today. British Prime Minister Winston Churchill and civil rights leader Martin Luther King both wore gold Rolex Datejusts with Jubilee bands. 20th century Spanish artist Pablo Picasso wore a Rolex. More recently, filmmaker Spike Lee, Prince Harry, actress Jennifer Aniston and tennis ace Roger Federer are frequently pictured wearing their respective Rolexes.

More than a reference volumeThe Book of ROLEX Watches is a beautiful and substantial artifact that embodies imperial purple endpapers, thick paper, superb quality printing and 400 photos, many of which come from the Rolex archives. These provide luxurious and educational visual documentation filled with detailed captions.

Author Brunner, photo editor Christian Pfeiffer-Belli deserve kudos for this beautiful, labor-intensive book. Stock footage of Rolex product photography, newspaper and magazine advertisements, catalogs, etc. colorfully document the technical, aesthetic and social history of Rolex watches and the expansion of the brand. The book’s clean, clear, and classic graphic design includes graceful fonts and crisp titles, among others. Although many pages contain columns of text in English, German, and French, there is enough white space between them for the reader to easily absorb the information in their preferred language(s). Likewise, whether the photographs are full-page, half-page or smaller, the high resolution of all images, whether close-ups of watch dials or medium-range views of watchmakers in the work, makes the photos pleasant to study in detail. Congratulations to graphic designers Jan Haux, Sophie Franke, Jens Grundel, Robert Kuhlendahl for the clever and efficient design of the book.

The Rolex Watch Book is lucidly divided into chapters covering Story, Milestones, Production and values, Rolex and the spirit of discovery more Rolex and the automotive world. The two-page table of contents is a particularly spread-friendly, because alongside the release dates of every Rolex from the Oyster (1925) to the 2020 Sea Dweller, page numbers are listed so readers can quickly locate the model of Rolex watch that interests them. more.

Brunner’s text begins by detailing the industrious character, creativity and self-determined destiny of the founder of ROLEX Hans Wilsdorf. Born in Germany in 1881 and orphaned at the age of twelve, Wilsdorf was adopted by his aunts and uncles. After completing an apprenticeship in a company specializing in the manufacture and distribution of artificial pearls, Wilsdorf decided to settle in Switzerland and found work in La Chaux-de-Fonds with the watch exporter Cuno Korten. (His primary responsibility was to examine and manually wind the thousands of watches Korten purchased.) In 1905 Wilsdorf moved to London and worked as a salesman in a successful watch store before establishing the company Wilsdorf & Davis, Ltd. , who buys watches. wholesale. At that time, wristwatches were rising stars as accessories for ladies and gents, and Wilsdorf traveled to Switzerland and met with watchmakers, dial makers, case makers, and other suppliers to create superior wristwatches which he then imported to England and resold in London. The success of these watches came soon after their introduction in England.

Over time, Wilsdorf created highly accurate and ergonomic watches that met urgent needs, such as the trench watch, which became popular during World War I. the dial of this watch was thus protected from the abominable damage of the First World War. A watch as practical as this seems destined for a reissue, but then again, since Rolex is constantly innovating, only time will tell what intriguing new watches come out of the brand.

If you care about watchmaking history, collect or sell Rolex watches, this is a must-have book for your library. Stylists and fashion enthusiasts will also find great value in The watch book: Rolex, for that illuminates every aspect of Rolex watch designs – forever.

Comments are closed.