Landmark takes over the Pasadena Theater
The arthouse chain Landmark Theaters has signed a long-term lease agreement with the Playhouse 7 cinema in Pasadena.
Located at 673 E. Colorado Blvd., the seven-screen, 1,300-seat venue will reopen under the Landmark banner this summer.
“The acquisition of Playhouse is significant for Landmark as we are able to continue the tradition of bringing quality films to the Pasadena movie community,” Landmark Theaters President Kevin Holloway said in a statement.
This theater has a deep history, which we look forward to honoring and developing in the years to come.
Landmark plans to upgrade the theater’s sound and projection systems and, following the reopening, will complete a refurbishment of the facilities to reflect Landmark’s luxury format, including the installation of modern seating. The concession stand will be expanded to include gourmet and healthy food products as well as beer and wine.
Michael Fant, Executive Vice President of Landmark Theaters, is leading negotiations with GD Realty to operate the theater. Scott Burns, senior general manager of JLL, helped Landmark Theaters secure the lease.
“As retail continues to evolve, communities and their residents crave to come together and be entertained,” Burns said. “Landmark Theaters is the perfect partner for the City of Pasadena as it continues to develop its arts and culture district.”
Landmark, which was acquired in 2018 by the Cohen Media Group, operates 35 theaters with a total of 178 screens nationwide. In Los Angeles’ Westside, Landmark operates the soon-to-be-renovated Nuart Theater on Santa Monica Boulevard and the newly renovated Landmark Westwood.
Outside of California, Landmark is opening several new theaters this summer, including a nine-screen complex in Annapolis, Maryland, and a 10-screen, 1,800-seat theater in Glenview, Illinois.
The former Westside Pavilion’s Landmark Pico, located at 10850 Pico Blvd., closed in late May when lease renewal negotiations broke down. The arthouse cinema, which had served West Los Angeles moviegoers for 15 years, lived up to its
name as an early pioneer of luxury theater, offering beer and wine, gourmet pizza and canapes.
Landmark is able to move into Playhouse 7 because another specialist arthouse theater group will be moving. Playhouse 7, which opened on February 5, 1999, was built entirely by the art house chain Laemmle Theaters. Laemmle has occupied the space for many years, but recently entered into a sale-leaseback agreement which expires in June.
Post-pandemic, the challenge for exhibitors such as Landmark and Laemmle that specialize in showing independent films and other commercially riskier fare will be to attract moviegoers – especially in older demographics – to theaters. , especially after consumers become accustomed to an abundance of streaming methods, primarily services such as Netflix and other platforms.
“We are looking at other options in Pasadena,” Laemmle Theaters President Greg Laemmle told Variety. “It’s not okay ha
pp right away. It’s a matter of real estate. Can the exhibition compete in terms of lease renewals?