Bottega Veneta celebrates the Year of the Great Wall Tiger
Towering over the Huairou district outside of Beijing, the Great Wall of China is awash in a hue of Bottega Veneta green and tangerine (a symbol of good luck in Mandarin) this week to celebrate Chinese Lunar New Year and the Year of the Tiger in 2022. The Italian house has released a series of stunning images to virtually transport people around the world with a bird’s eye view of the historic monument.
A large section of the wall reads ‘BOTTEGA VENETA’ via a digital screen while another slide reads ‘新春快乐’ which translated into English means ‘Happy New Year’.
Together, Bottega Veneta has pledged to make a donation to support the renovation and maintenance of “Shanghai Pass”, the easternmost fortress of the Great Wall of China, historically known as the “First Pass under Heaven”.
To accompany the Chinese New Year celebrations from afar, Bottega Veneta has released a new campaign featuring models He Cong and Wang Chenming and photographed by Charlotte Wales. The images showcase new seasonal styles alongside a plethora of new product offerings for the season.
The brand’s signature leather styles, including the Acro bag, woven cassette and mini cassette, will be available in the same rich tangerine hue, adding to the already vibrant range of colourways.
In 2021, Bottega Veneta took over the famous Bondi Icebergs in Sydney, Australia, for the much-loved Salon 02 collection. Last month, the brand also announced that it would be eliminating its platforms – advertising spaces, website, newsletters, shelves and showcases – to allow local Italian bottegas to sell and promote their own artisan products.